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Rumour: Mass market Oculus Rift headset will debut at E3 2014

The console wars have focused on Microsoft vs. Sony in recent months, but Oculus VR wants to be taken seriously, too.

The company will be battling with the big kids this summer when it brings its Oculus Rift virtual reality headset to this year's Electronic Entertainment Expo (E3).

Currently in Austin, Texas, for this weekend's SXSW Interactive event, the company confirmed its E3 appearance in an updated online schedule. As VRFocus pointed out, this isn't Oculus VR's first visit to E3, but now that the Oculus Rift device is making headway, this could mean a major announcement to come this summer.

At CES, Oculus VR showed off the 1080p Oculus Rift "Crystal Cove" prototype; could a consumer release be announced at E3? Oculus did not immediately respond to ITProPortal's request for comment.

The virtual reality headset can display stereoscopic 3D and offer head-tracking to let users actually look around inside virtual worlds. Following a successful Kickstarter campaign, Oculus VR shipped its developer kit to customers last summer. But the average consumer cannot yet buy one in stores.

Last month, developer Ubiquitron revealed a first-person remake of the classic The Legend of Zelda: A Link to the Past Super Nintendo video game, built specifically as a virtual reality title. More recently, developer Gregory W. Miller launched a virtual tour of Jerry Seinfeld's famous New York City sitcom apartment, using the Rift to step into the Seinfeld set.

Oculus has a few stops before E3—the company will make an appearance at next week's Gaming Developers Conference in San Francisco, then the GPU Technology Conference in San Jose, before heading to the East Coast coast for Boston's PAX East event in April.

In mid-May, Oculus will make an appearance at the ITEC (International Forum for the Military Training) in Germany—an unlikely stop for the virtual reality

Also see My Disappointing Past and Hopeful Future With Virtual Reality and all the news from SXSW.