Facebook is reviving its F8 conference, which will take place on 30 April, Facebook's head of products, Ilya Sukhar, announced at SXSW.
After a three-year hiatus, the revamped event, to be held at the San Francisco Design Concourse, is expected to draw a crowd of 1,500 developers, according to the Wall Street Journal.
This year's show won't be about showing off new projects or highlighting the team's innovative ideas. Instead, it will revolve around developers, and what they can bring to the social network.
"This year, we're going back to our roots and having a pure developer conference," Sukhar told the SXSW audience, the Journal said.
The last F8 conference, in September 2011, included the launch of the revamped news feed, which, in typical Facebook fashion, has recently been redesigned once more, with a greater emphasis on photos, turning the desktop version into a copy of its mobile platform.
This time, engineers from Facebook, as well as its subsidiaries Instagram andrecent acquisition Parse, will "share what we've learned and where we're headed,"the F8 website said.
"We'll dig into details to help you build faster, to reach more customers and to earn more with your apps," Facebook wrote. "We'll celebrate what you've created, and what we can do together in the future."
Three years ago, Spotify got a taste of the Facebook formula, when it announced a partnership with the social network at the 2011 F8 conference, reportedly adding 250,000 new users every day in the week following.
At this year's event, attendees can pick sessions from four "learning tracks"—build, grow, monetise, hacker way. Or, visit the Garage for in-depth, hands-on assistance from expert engineers.
Facebook is also opening a projection-mapped art installation, titled "Hack the Space," inviting developers to contribute to the interactive experience, which will be on display for all F8 visitors to see.
Sign up online to be notified when registration opens, and follow Facebook's F8 page for more details ahead of next month's conference.