The average Apple fan probably doesn't spend enough each year to qualify for Apple's Loyalty programme. But Cupertino is offering some new discounts for those who do cross the $5,000 (£3,000)-per-year purchasing threshold.
Apple's Loyalty Program has been in place for years, according to TechCrunch, but Cupertino is making several improvements to all three programme tiers—$5,000 (red), $35,000 (£31,000 - green), $200,000 (£120,000 - blue)—in an effort to drive more sales to IT departments and education customers.
For example, schools looking to fill their classrooms with Mac computers can now enjoy a 6 per cent discount in the lower tier, and up to 8 per cent off in the higher category. Apple iPads, meanwhile, continue to be marked down 2 to 4 per cent, based on model and quantity, TechCrunch said.
But if you're looking to hand out new iPads to employees, Apple offers a special campaign with larger-than-usual discounts for packages of 50 units or more. According to TechCrunch, organisations must speak with an Apple Retail Business Team member at a store or via phone to make arrangements.
Third-party accessories—excluding sellers like Jawbone and Beats—also come with a 5 to 10 per cent discount on the low tier, and even higher as you spend more money.
Perhaps the most exciting addition to the Loyalty Program is the Apple TV , which, according to TechCrunch, is making a real play for time in the conference room and classroom, where the device can connect to an iPad to provide seamless presentation capabilities.
What began as a simple hobby for Cupertino has turned into a billion-dollar business: CEO Tim Cook revealed late last month that the Apple TV has sold more than $1 billion (£602 million) worth of devices in 2013.