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London-based Viewsy crowned CODE_n startup of the year

Viewsy has been chosen as winner of the CODE_n startup competition 2014 with the company being praised for its innovative use of big data in the retail industry.

Related: CODE_n14 announces 50 best big startups ahead of CeBIT 2014 showdown

The London-based retail and customer analytics company beat out competition from a total of 50 finalists across 17 countries to be announced as this year’s winner at a ceremony that took place tonight at CeBIT 2014 in Hanover.

"Viewsy had all the components of a winning company. An innovative technology solution, solving real problems in the retail industry. In particular, using in-store sensors connecting online with offline and using Big Data to generate customer insights and data, which can massively impact the bottom line of a retailer. The company has incredible potential to scale on a global basis, if current traction is anything to go by,” said CODE_n judge Bindi Karia, Vice President, Origination, Entrepreneur Banking at Silicon Valley Bank.

As part of its prize, Viewsy was handed €30,000 [£25,000] in prize money as well as the CODE_n trophy and it was it was hand-picked out of over 450 applicants from 60 countries that wanted a piece of the action since the start of the competition.

"With their business models, all of our finalists add their own exciting touch to the topic of the future of Big Data. With Viewsy, we award a young company that impressively demonstrates how large data volumes can be safely, intelligently, and profitably used with a technologically mature solution," explains Ulrich Dietz, initiator of CODE_n and member of the jury of ten, regarding the selection.

Related: 6 of the best UK startups selected to compete in CODE_n finals at CeBIT 2014

Viewsy’s model allows retailers to understand its customers in more detail than ever before by using data from a variety of different sources including foot traffic, and uses various different statistical methods to interpret the data.