EE may try to cement its position as the UK’s number one phone network by introducing a branded 4G smartphone in the coming weeks.
Engadget carried an image of the purported device that looks like a generic smartphone with a theme that is heavily based on the firm’s aqua colour scheme and a home screen that includes a series of preloaded EE apps. In the background of the same picture there is an EE branded removable backplate that will reportedly also adorn the device.
Many networks have attempted to release branded versions of 3G smartphones in the past but this appears to be the first time a company has started to try and implement a 4G device.
EE is understandably tight-lipped on the new device but did admit that it’s reviewing its product offering at all times and didn’t rule the new smartphone out.
“Our current focus is on delivering the UK’s best value 4G service to consumers and businesses,” an official EE spokesperson told TrustedReviews. “As part of this, we regularly review new products and services for our superfast 4GEE network, but we do not comment on rumour or speculation surrounding these.”
In terms of the device specification, nothing concrete has yet been released by the smartphone rumour mill and the only details floating around concern its Cat 4 connectivity options and the device running on Google’s Android OS. Price-wise, it’s being speculated that it will be cheaper than the £130 Alcatel One Touch Idol S, EE’s cheapest 4G offering as it stands.
EE was touted as the UK’s best mobile phone network in an independent study unveiled by RootMetrics this week that gave it a score of 84.6 out of 100 for overall performance that mainly hinged on the impressive speeds stemming from its 4G roll out.