Celebs, they're just like us! Even basketball superstars have Twitter meltdowns over wonky phones, but the average user is typically not paid millions of dollars to promote the phone in question.
So it raised a few eyebrows when LeBron James - a Samsung Galaxy spokesman - tweeted that his phone had "erased everything on it and rebooted, which he described as "one of the sickest feelings I've ever had in my life!!!"
The Miami Heat player has since deleted the message. He later tweeted "#WhyMeFaceRightNow #SMH," but it's not clear if that was in reference to his phone woes or the faux pas of criticising his wealthy sponsor. Later that evening, it appeared James's content had been restored.
James, who joined Twitter in 2010, was recruited to pitch the Samsung Galaxy Note II in 2012. He's appeared in several high-profile commercials for the popular phablet, including an October spot for the newest Galaxy Note 3.
James is not the only famous face pushing Samsung gadgets. The company has used its considerable wealth to hire everyone from Jay Z to James Franco. Michael Bay is also a fan of Samsung's TVs, but we all know how that ended up.
The company's next big release will be the Galaxy S5 smartphone in April.