Unless this is an early April Fool's gaffe, it's officially official: the sequel the HTC One will be dubbed the HTC One M8.
Three let slip the hotly debated moniker on its website, sending virtual tongues wagging. Next to the Sony Xperia Z2 and Sony Xperia Z1 Compact, the HTC One M8 was displayed on the UK network's "Coming Soon" page for all to see.
"The most awarded smartphone of 2013, the HTC One, just got better," read the post. "HTC will announce their all new HTC One (M8) on the 25th March 2014. Save the date and come back to us to find out when you can get your hands on one."
However, it was seemingly sent live in error, as the page was swiftly pulled from the site. The HTC One M8 was also named and famed on Three's official twitter channel, but similarly was soon deleted.
Before now, many had suspected that the M8 was simply a codename for the sequel to HTC's flagship phone whilst it was in production. As one of the best handsets to come out of last year the HTC One set the bar high for its successor, but let's face it, the name HTC One Two has about as much ring to it as a bell with no clapper.
So the HTC One M8 is a good compromise, and judging by the leaked hands-on video from last week of the device, it will be a bigger (and hopefully better) version of its older HTC sibling.
The M8 will launch on 25 March, so check back then for the official specs and updates from ITProPortal.