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Mobile app of the day: HootSuite

A strong presence on social media is a must for any business these days. Well, for any business that really wants to engage with the public, that is. And social media is also very important for many private individuals, too. Many of us run multiple Twitter or Facebook accounts as well as being on LinkedIn and other social networks.

Managing all these different accounts can become a bit of an issue at times, and one thing that can add to the confusion is using separate apps for each account. Sure, separate apps have their place, but sometimes you need to see the bigger picture.

HootSuite is designed to take the pain out of managing several different social accounts under a range of names. Not only can it manage more than one Twitter account, it can also handle your Facebook, LinkedIn and Foursquare accounts too. The free version is good for up to five accounts.

Timed messaging and auto-scheduling are among its strong points, but there’s a lot more going on with HootSuite than just those features, including some analytics that just might help to increase your social media effectiveness. This app is well worth a look for anyone who is fully engaged with social media.

Click here to download HootSuite for Android, and here for iOS.

Product: HootSuite

OS: Android, iOS

Price: Free (for up to five accounts)