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Pebble flogged 400,000 smartwatches in 2013, looks to double revenue this year

Pebble is doing pretty well for itself – thanks for asking – and the smartwatch maker has sold no less than 400,000 units over the course of 2013.

As Fortune reports, that would indicate revenue in the order of $60 million (£36 million), and according to one investor cited (George Zachary), the company is expected to double its revenue this year.

Of course, Pebble will face much more competition in 2014. Whereas it was our clear favourite over last year’s Galaxy Gear, Samsung has the Gear 2 and Gear Fit ready to hit, but moreover Google has just announced its Android Wear smartphone OS.

Pebble CEO Eric Migicovsky told Fortune: “When we started working on wearables six years ago, there were few players in the space and a lot of sceptics. It's exciting to see this market grow so quickly – enabling more interesting use cases and keeping all of us laser-focused on creating the very best user experiences we can."

Devices like the Moto 360 (and LG’s Android Wear offering) represent a real threat because, unlike the Galaxy Gear, they’re not chunky and geeky looking. They look more like, well, classy watches people would actually want to wear while benefiting from smartphone notifications, apps and the like.

Pebble isn’t standing still, though, and now has its own classier looking offering – the Pebble Steel (which is currently available to order, but with a long waiting time).

Pebble has expanded quickly – with its staff growing from 45 at the start of this year to 70 now – but it’s going to have its work cut out now Google has thrown down the Android Wear gauntlet, make no mistake.