It would not be a major flagship smartphone launch if we didn't already know almost everything there is to know about it the day before the cloak-pull. So it is of no surprise that the run up to the launch of the HTC M8, the code name for the successor to the hugely successful HTC One, has let slip more secrets than Edward Snowden on a banana skin.
The latest tease comes courtesy of a "Technical Translation" video. The 1:34 trailer was posted to YouTube by HTC on the day before the Taiwanese company launches the much-anticipated handset into the public spotlight.
Titled "HTC Technical Translations #4: Zoe," the video hints that the new phone will be better at organising your images, will boast a vastly improved image story telling user interface (UI) and hints at a release of a new Sense 6.0 UI alongside the handset launch.
The video begins with a narration of all the specs of the current HTC One and sets them against a rundown of everything that's new with the HTC M8. Don't get too excited though, frustratingly all the new specs are bleeped out and will remain so until the official cloak-pull tomorrow.
As a recap of what we think we know from extensive rumour searching and prolonged chats with Dave behind the bikeshed at break, past leaks would suggest that the new HTC flagship will run Android 4.4.2 KitKat; sport a 5in screen with full HD 1080 x 1920 pixels resolution; boast the latest Qualcomm Snapdragon 801 quad-core chipset clocking in a 2.26GHz; 2GB of RAM; 4G LTE wireless network support; a 16-megapixel camera with a 4-megapixel front facing snapper and four colour variants including black, silver, red and gold.
ITProPortal will be liveblogging the whole launch event tomorrow from the Kensington Olympia when things kick off at 3pm. Tune in to find out, after months of speculation, whether HTC really has matched its success with the HTC One.
In the meantime, check out our guide of what to expect from the HTC One 'M8' with a roundup of all the rumours, specs and release date.