AVAILABILITY UPDATE: HTC One M8 available in the UK immediately after launch
HTC has finally pulled the cloak on the newest toy in its flagship box, the HTC M8.
The coveted smartphone made its debut at a packed Kensington Olympia in London, as members of the press, trade specialists and fans jostled to get a glimpse of the much-anticipated handset.
The first thing to note is that the HTC M8 launched with a whopping 5in, full HD 1080p display. The move to upsize the screen from the HTC One's 4.7in offering was prophesised in the months leading up to the device's debut, and gives HTC more room to pack even more hardware into the handset's bigger body underneath.
Weighing in at 160g, the HTC M8 packs a Qualcomm Snapdragon 801 processor with a 2.3GHz quad-core CPU. In layman's terms, that means you can expect speeds faster than Roadrunner going for gold in an Olympic sprint.
Buddying photography enthusiasts will be pleased to know that the whispers pegging a dual camera feature on the HTC M8 were completely founded. The clever folks over at the Taiwanese company have imbued the handset with an UltraPixel camera alongside a secondary camera that should eventually pave the way for shooting 3D videos on the move. If two cameras weren't enough, a third 5 megapixel front–facing snapper is also available for selfie socialites.
But a brand new handset wasn't the only thing to launch today. The HTC M8 will also have a brand new Sense 6.0 user interface layered on top of Android 4.4 KitKat.
The great news is that, unlike most phone launches, the handset is available for purchase immediately. If you can't wait to get your paws on one, select Carphone Warehouse UK stores will be stocking the device from around 16:00 GMT.
Most may want to wait until after pay day though; the HTC M8 will likely come with a hefty price tag attached, if the HTC One's cost is anything to go by.
To experience the launch as it happened, check out our liveblog of all the action over at the Kensington Olympia.
If you're still umming and ahing over whether to fork out for the HTC One M8, check out our raft of in depth spec comparisons to help in your decision: