EE has announced its own-brand budget 4G smartphone called the Kestrel.
This cheapie with superfast connectivity is an Android device, of course, and it will be available for £100 on EE's PAYG service when it comes out next month.
That's £30 cheaper than EE's current best value 4G model, the £130 Alcatel One Touch Idol S.
Or if you don't fancy paying for the Kestrel up front, you'll be able to get the device for free on a 4G contract for £13.99 per month – which is EE's new entry-level price point for those who want to get a piece of LTE without breaking the bank.
Trusted Reviews notes that the new low-cost 4G plan comes with 500MB of data – but of course, you're going to chew through that pretty quickly with LTE speeds, at least in theory anyway. Still, a budget option is clearly better than no budget option when it comes to 4G.
As for specs, when the new Kestrel takes off in April it will have a 4.5in display with a resolution of 960 x 540, and a 1.2GHz quad-core CPU. The device will support HD Voice and, of course, 4G LTE.
Furthermore, EE is also reducing the cost of 4G Extra plans which boast roaming minutes and texts, and pricing will now kick off at £21.99 per month for these.
It's not surprising to see EE make an effort to become more competitive on the 4G price front, given that Three is obviously making a big deal about not charging customers anything extra to avail themselves of LTE.