Registration for Google I/O 2014 is going to work differently this year, with a new random system being instigated to try to make things fairer and avoid the usual massive ticket-grabbing rush.
As you'll be aware if you've previously been to the conference (or indeed failed to go), tickets normally sell at a pace which makes hot cakes look positively lukewarm.
The Google I/O site is now live, though, and has declared that this time round: "There's no rush this year. Just apply to attend any time during the two-day registration window, and we'll randomly select who gets to come."
And that will doubtless be a relief to many. All you have to do is apply within said window, which runs from 8 April, 13:00 GMT, through to the end of 10 April (well, technically, in UK time it will actually run until 1:00 in the morning on 11 April – but we'll call it the end of the day, eh?).
Every applicant will then be put into a big hat, and the lucky attendees will be picked randomly. Whether you've applied at the beginning on 8 April, or at the end of the two day period will have absolutely no bearing on your chances of snagging yourself a ticket.
There's only one ticket allowed per individual, of course – with the cost being $900 (£540), or $300 (£180) for students – and tickets can't be sold on or auctioned off, so don't even think about it.
For a full list of terms and conditions, and full details on the registration and application process, head to the I/O site's help page.
Google I/O takes place at the Moscone Centre in San Francisco on 25-26 June, but if you're not one of the lucky ones, at least console yourself with the fact that live streams aplenty are promised.