BlackBerry is expected to lose up to a third of its enterprise customers in the financial services sector as employees push firms to move to a multi-OS mobile approach.
A study carried out by MobileIron entitled “The Changing Mobile Landscape in Financial Services” looked at over 400 IT professionals in the financial services industry and found that half expect the majority of employees to use email or apps on mobile devices in 2014.
BlackBerry is not expected to a huge part of this and the current 44 per cent of financial services devices that carry the firm’s branding will drop by a third to 30 per cent over the coming 12 months. This is compounded by the fact almost half [49 per cent] don’t think there will be any BlackBerry devices in their organisation by the end of the year.
Employees are the ones pushing for the move and 52 percent have a team dedicated to migrating from BlackBerry to a multi-OS mobile situation. The top three reasons given by those surveyed as to why they don’t favour continuing with BlackBerry as a partner were related to employee productivity, employee demands, and app availability.
When it comes to mobile usage within financial services enterprises as a whole, bring your own device [BYOD] adoption is forecast to grow from 40 per cent to 49 per cent of the company’s employees in the next 12 months. Further to that, 69 per cent of CIOs expect smartphones and tablets to replace most desktops and laptops in 2014, with just 38 per cent confident the company can address new risks posed by mobile platforms.
“Mobility is now a strategic initiative for many financial services CIOs,” said Ojas Rege, Vice President of Strategy at MobileIron. “However, mobility also catalyses a fundamental re-think of existing IT skills and approaches, and it creates an opportunity for the CIO to lead the development of a new model of partnership between the business, IT, and end users.”