Twitter is getting its own music chart after agreeing to a deal with Billboard to launch a chart based on the micro-blogging service’s traffic.
Billboard is launching a new Billboard Twitter Real-Time Chart that ranks tracks and artists based on Twitter traffic to try and track the longevity of successful songs and artist popularity based on trends.
"Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform,” said Bob Moczydlowsky, Twitter’s head of music. “We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time."
The chart, which will first be launched in the US in the coming weeks, rankd tracks depending on those that are being talked about the most as well as charting the progress of new and upcoming acts based on how much they are shared.
“Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers," said Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media. "The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business."
As part of the agreement, Billboard and Twitter have signed a Twitter Amplify deal that will help to increase the reach of the chart beyond Twitter and include in-Tweet charts and in-Tweet video round ups of the week in music from Twitter.
Image Credit: Flickr (Martin Deutsch)