As mercury levels soar, thousands of people across Britain are enjoying the blue skies with beach holidays booked, barbeques prepped and (after five months of anti-cyclonic gloom) celebrations planned for finally having something to talk about in the elevator at work.
Businesses, however, have found that there is little to be jovial about. By the end of the month, the Met Office predicts temperatures of 23 degrees and a severe lack of clouds in South-East England where, critically, a large number of UK cloud providers are based.
A national crisis meeting has been called as thousands of UK businesses find themselves faced with the real possibility of losing all their data as cloud storage solutions evaporate at an unprecedented rate.
Campbell Williams, group strategy and marketing director or Six Degrees Group (6DG), issued a statement: "Working closely with a cloud services provider that can put in place a multiple location solution is vital for businesses that want to ensure the safety of their data and optimise cloud performance. If one cloud in a warmer area disappears, the secondary site can be ready to take over operations. "
He continued gravely "At 6DG we have implemented a unique 'don't follow the sun' solution. Our cloud teams are experts at moving workloads to locations with the right meteorological conditions. Temperature control is also in our DNA, it's in our name. Six degrees is the ideal temperature for cloud formation so we're the logical choice of supplier for UK businesses."
The news is of particular concern to small to medium sized businesses. Without cloud storage, their plans to scale rapidly with increased volume output and productivity have been called into question. Many CEOs are now calling emergency meetings to solve the real dilemma of how to achieve agility when there is little chance of precipitation.
UK businesses are now being encouraged to go outdoors and carefully assess the skies and pay close attention to the weather forecasts when making decisions about where to store their mission-critical data at this time.