Firefox users who navigate to OKCupid.com will notice that the dating site has now dropped its anti-Mozilla landing page.
The message appeared earlier this week after Brendan Eich was named Mozilla's new CEO. Back in 2008, Eich donated $1,000 in support of California's Prop. 8, which sought to ban gay marriage.
"Mozilla's new CEO, Brendan Eich, is an opponent of equal rights for gay couples," OKCupid said in response.
"We would therefore prefer that our users not use Mozilla software to access OkCupid."
OkCupid isn't commenting on the removal of the landing page, but told CNET that it plans to release another statement about the entire affair at some point over the next few days.
The lengthy interstitial message that appeared on OkCupid, meanwhile, discussed how 8 per cent of the relationships that the site has helped set into motion would be invalid "if individuals like Mr. Eich had their way."
Toward the bottom, it provided Firefox users links to alternate browsers – Chrome, Opera, Safari, and the crudely labelled "Internet Exploder."
Eich has not specifically addressed his position on gay marriage, saying only that he is committed to "equality in everything we do, from employment to events to community-building."
In an interview with CNET, Eich said that he doesn't "require others to put targets on themselves by labelling their beliefs, because that will present problems and will be seen as divisive."
Mozilla, and those calling for the boycott of its browser, have otherwise been on a publicity run lately. Mitchell Baker, Mozilla Foundation chair, took to her blog to support Eich; Eich himself posted a blog to discuss the situation; and Mozilla wrote a blog post highlighting the company's support of LGBT equality.