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Samsung in hot Presidential water for White House selfie

Samsung has been left red-faced for tweeting an image of President Barack Obama earlier on this week.

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The Korean electronics giant was on the end of a stern telling off from the White House after retweeting a selfie taken by Boston Red Sox player David Ortiz with President Obama on a Samsung smartphone.

"Without getting into counsel's discussions, I can tell you that as a rule, the White House objects to attempts to use the president's likeness for commercial purposes, and we certainly object in this case,” said White House spokesperson Jay Carney, according to The Independent, adding that lawyers have already been contacted in relation to the matter.

Samsung retweeted the picture to the some 5.2 million people that follow its Samsung US mobile account and Ortiz, who has denied he was paid by Samsung to take the picture, saw the image retweeted 40,000 times by his followers.

“That was one of those things that just happened. I gave him the jersey, and the photographers were going to take their pictures and I thought, really at the last second, maybe I should snap a shot with my phone while I have the chance,” said Ortiz, adding that there was “no way” he had been compensated by Samsung for taking the photo.

Samsung is becoming well known for its marketing ploy of using celebrities to take selfies using its line of Galaxy devices. As part of its sponsorship and advertising pact with the Oscars and ABC, the network that aired the show, it was able to get host Ellen DeGeneres to take a selfie during the show that was retweeted over three million times to become the most retweeted of all tweets.

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The company is still yet to make a statement on the latest selfie and may well have gone one step too far in its quest for yet more customers.