Google Chromecast has another tenant in the shape of UK facing sports television network BT Sport.
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The partnership will give BT Broadband customer’s another way to watch content from the BT Sport App and allows viewers to wirelessly stream content from the BT Sport App on a tablet or smartphone straight to the HDTV connected to the Chromecast.
“Chromecast has been a tremendous success in the US and we feel it could take off in the UK as well. We are already delivering BT Sport via our App and we are seeing some impressive viewing figures, which demonstrates that customers appreciate this option,” said Peter Oliver, MD of BT’s consumer commercial and marketing.
Google’s Chromecast device finally landed in the UK last month, almost a whole year after it was launched in the US. The dongle plugs into the HDMI slot of a TV set and allows various different types of media to be streamed straight from a laptop, tablet or smartphone without the need for any wires, retailing at an affordable £30.
The release spawned a range of other TV streaming dongles that can be connected to a TV set including the Roku streaming stick and Sony Bravia Smart Stick TV dongle, both of which are priced at a higher level than Google’s budget offering.
BT Sport, itself, is actually younger than the Chromecast dongle, having only been launched at the start of the current FA Premier League season. It is hoping to challenge the lead held by Sky Sports in the competitive sports broadcasting where the likes of ITV Digital, Setanta Sports, and, to a lesser extent, ESPN have failed to make a dent.
The new addition means that Chromecast owners in the UK can access even more TV content on the device including BBC iPlayer, YouTube, and Netflix, as well as Google Play Movies and Music, with the BT Sport Chromecast-enhanced app available now.