Samsung has unveiled another phone, this one being a new entry in the Galaxy Ace range, and a model which is targeted at the youth market.
Hence the trendy (sort of) name, the Samsung Galaxy Ace Style, and a focus on "fun" things, with Samsung claiming the device has an "enhanced camera" and a penchant for social aspects.
The 5-megapixel camera apparently offers an advanced autofocus, and plentiful options for easily sharing your photos.
Ease of use is a prime concern here, with a light user-friendly TouchWiz Essence UI overlaid on top of Android KitKat.
Samsung noted that the "light, simplified user experience" makes the handset "ideal for young, expressive types."
Specs include a 4in display with an 800 x 480 resolution, a 1.2GHz dual-core processor, and 4GB of memory, along with HSPA+ 21 support. 512MB of RAM is on board, so clearly this is going to be pitched more towards the budget end of the smartphone market – though a price hasn't been announced yet.
And while the global rollout of the device (which comes in cream white or dark grey) starts this month, the exact UK launch date is also still to be confirmed – but we should hear soon enough.