Samsung has taken the hush-hush approach to the Indian release of a new low cost Galaxy smartphone in attempt to catch its competitors off-guard.
Related: Samsung Galaxy S3 (S III) review
The Galaxy S3 Neo, which can be ordered now on the firm’s site, is listed at 26,200 rupees [£260.47] for the SIM free version, though there is no option to actually order the device except for the ‘Notify Me’ option.
It comes after Samsung first decided to list the device on the Indian e-store back earlier this month without the pricing and the smartphone is reportedly the country’s version of China’s Galaxy SIII Neo+ that was launched in January, according to NDTV.
The phone itself is a toned-down version of the Galaxy S III and has an identical exterior to boot, the downgrade taking place on the inside in the shape of a basic version of the specification.
It has a 4.8in HD [1,280 x 720 pixels] Super AMOLED display with a 1.2GHz quad-core processor, 1.5GB of RAM, internal storage expandable up to 64GB, dual-SIM capabilities and Google Android 4.3 Jelly Bean from the get-go.
Camera-wise there is an 8-megapixel snapper on the back with an LED flash and CMOS sensor as well as a 1.9-megapixel lens on the front side of the smartphone. When it comes to connectivity, the device has Wi-Fi, Bluetooth, GPS, microUSB and 3G, weighs in at approximately 132g and has a 2,100mAh battery.
Related: Samsung Galaxy S3 mini review
When it eventually gets its release the device will be available in seven different colours including black, blue, brown, grey, maroon, pink and white, with Samsung hopeful it will give them a leg up in a growing emerging market.