In the spirit of competition, Twitter is rolling out new Web profiles similar to Facebook's recent photo-focused update.
Available now for select and new users, the changes will reach everyone in the coming weeks. Selected users will see a "Try the new Twitter profile" banner atop their Web-based Twitter feed (see below), with the option to check it out and then opt to keep it or return to the old version.
The move comes just a few months after Twitter refreshed its website to mirror its mobile apps; fonts, colours, and layout now better reflect the iOS and Android applications that on-the-go users know well.
This time, a larger profile photo, customizable header, and "Best Tweets" function will change the entire aesthetic of the page. There is no word on whether the same layout will eventually appear on the mobile apps.
Take a look at the already-updated profiles of actor Channing Tatum, First Lady Michelle Obama, boxer Floyd Mayweather, and musician John Legend, and you'll notice a more full-page look, most notably offset by the timeline, now centered on the site, with larger photos and bolder fonts.
Those tweets that receive more engagement—tons of favourites and retweets—will appear slightly larger, "so your best content is easy to find," designer David Bellona wrote in a blog post.
Users can also pin a tweet to the top of the page (Tatum chose a photo of him writing the Magic Mike 2 screenplay with a bust of Matthew McConaughey). Pick a particularly funny quip, a favourite image, or perhaps a meaningful link, and ensure that all visitors to your Web profile will not miss the message.
And, much like Facebook's News Feed options to browse "Top Stories," "Most Recent," or only posts from a particular group of friends, Twitter has added a filtered tweets feature: choose to view others' profiles as tweets only, tweets with photos/videos, or tweets and replies.
Reports of the new profiles leaked in February, tipping a new 1,500-by-500-pixel header photo, as well as the relocated profile pic and bio.
Twitter, meanwhile, continues to branch out from its micro-blogging roots, this week acquiring Android lockscreen app Cover. The new application learns which mobile features you use at different times of the day, and automatically attaches them to your lock screen for easy access.
The social network also recently added support for emojis on the Web—a feature previously relegated only to Android and iOS users.