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Egynte ignites the capital at London launch event

The California-based file-sharing platform provider, Egnyte, has officially touched down in London to take the first step in its European strategy that will help meet growing market demands.

This effort will be headed by former vice president of sales at EMEA, Mark Rattley, who will take up the role of vice president and general manager for Egnyte Europe. In an evening launch at the capital's stunning Heron Tower, Rattley said "I believe Egnyte's model, which combines the best of cloud and on-premise with unparalleled flexibility and security, will be the solution of choice for companies of all sizes across Europe and the rest of the globe."

CEO Vineet Jain was also at the event, and spoke passionately about the company's expansion to "The most vibrant tech hub in Europe," and highlighted the need to bring their award-winning software to their "most demanding customers in terms of security and bandwidth needs."

Related: Egnyte and Synology team up to offer hybrid cloud option

Early forecasts seem positive, with tech spending across Western and Central Europe expected to increase by 2.9 per cent to $349 billion (£208 billion) in 2014, followed by a further 6 per cent rise in 2015 to $369 billion (£219.9 billion).

As Egnyte's European revenues are estimated to account for 20 per cent of the company's global revenues by the end of 2014, they will look to expand relationships with security-focussed partners in order to better understand the market's needs and concerns.

The company's European strategy includes plans to hire up to 100 UK-based employees over the next five years, including a 20-25 strong sales and marketing team by the end of 2014, which will be augmented by a design and engineering team of 25 people based in Poland.

Egnyte's current list or European customers includes Bowmer and Kirkland, Mothercare and Red Bull.