US Airways committed a PR own-goal by tweeting a picture of a woman getting intimate with a toy plane and it has been forced into an embarrassing apology as a result.
The picture, which was tweeted in response to a customer complaint, stayed on the site for an hour until it was eventually removed and an apology posted on the same account.
"We apologize for the inappropriate image we recently shared in a Twitter response. Our investigation has determined that the image was initially posted to our Twitter feed by another user. We captured the tweet to flag it as inappropriate. Unfortunately the image was inadvertently included in a response to a customer. We immediately realized the error and removed our tweet. We deeply regret the mistake and we are currently reviewing our processes to prevent such errors in the future," read a statement from US airways.
As stated above, US Airways originally received the photo in a Tweet from another user and it then accidentally added it to a Tweet that was sent to a Twitter user that had complained about a flight being delayed.
The original tweet was retweeted hundreds of times by amused Twitter users after it was posted and the airline, which is owned by American Airlines, is now reviewing its policies after the error occurred.
Its parent company was also embroiled in controversy of a very different kind earlier this week when a 14-year-old Dutch girl sent a Tweet to the airline that stated she was a member of al-Qaeda and was planning a terrorist attack on the airline.
The airline responded to the user with a Tweet that stated her details would be passed on to the FBI for investigation and that the Dutch Police had investigated the IP address provided by Twitter with the girl released without charge.
Image Credit: Flickr (dream4akeem)