Samsung will release its first ever Tizen-based smartphone at the end of Q2 2014 and the plan is for it to be worth at least 15 per cent of the firm’s total smartphone shipments.
In an interview with Reuters, Yoon Han-kil, the firm’s senior VP of the product strategy team, stated that it will release two Tizen smartphone in the coming months and that the first one will be a high-end device geared towards that end of the market.
"We had tried to launch [Tizen] with DoCoMo and Orange ... but couldn't because of poor market conditions. We have changed our strategy and will release the phones in a few countries where we can do well," said Yoon, before adding that the OS will only be a success if it ends up being worth 15 per cent of the firm’s total smartphone shipments.
Samsung will then release a second device that will be aimed at mid-market buyers and be sold in order to drive volume growth in the firm’s devices.
The South Korean electronics manufacturer has already pushed the Tizen OS onto the second version of its Gear smartwatch although it does plan to release a smartwatch that runs on the Google Android OS later on this year.
Tizen, to those that aren’t familiar, is an OS that has been in the pipeline at Samsung for some time and is rumoured by many to be a safety net against any future strong-arming from Google or other shenanigans.
Samsung launching the new OS of course has financial implications as the firm sells around a third of all the smartphones globally and that share combined with the near-exclusivity Android enjoys means a huge slice of the ad revenue pie for Google.
Samsung provided no information on the countries that will first see the Tizen phone on retail shelves or an exact time frame on its launch, and the success of the first two devices will do a lot to influence where it goes next with the platform.