Apple's new retail chief, Angela Ahrendts, will begin her creative duties next week, overseeing the strategic direction, expansion, and operation of Cupertino's retail and online stores.
Ahrendts was selected as Apple's newest senior vice president in October, but she will officially join Cupertino's executive team next week, CEO Tim Cook confirmed on a Wednesday earnings call with analysts.
The former Burberry exec will be busy. Apple recently opened its first stores in Brazil and Turkey and now has a presence in 15 countries, Cook said. And "we plan to triple the number of Apple Retail Stores over the next two years," he said.
Ahrendts replaces Apple's last head of retail, John Browett, who was ousted in Autumn 2012 after less than a year on the job. Browett made headlines following a staffing blunder that led to some Apple Store employees' hours being cut, prompting fears of layoffs. He reportedly instructed leadership teams to tell workers that the company "messed up."
Browett replaced Ron Johnson, known as the father of the Genius Bar, who left to become CEO of JC Penney in late 2011. But he also got the boot, leaving the retailer in April 2013.
Ahrendts will step into the position with expertise in fashion, having run iconic British luxury brand Burberry since October 2012, and before that, serving as president of Donna Karan International and executive vice president of Liz Claiborne Inc.
"I am thrilled that Angela will be joining our team," Cook said last year. "She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience."
There will be another executive shuffle later this year, when CFO Peter Oppenheimer retires after 10 years on the job, making way for Luca Maestri.
"I want to thank him very publicly for his contributions to Apple, from the very bottom of my heart I wish him all the best at his approaching retirement at the end of September, Cook said during Wednesday's call.
Apple's earnings call also covered first quarter iDevice sales, including the iPhone, which sold 43.7 million units between January and March—down from 51 million in the fourth quarter, but a non-holiday and March quarter record, according to Cook.
The company sold 16.3 million iPads, a drop from the 26 million sold over the holiday quarter. Still, Cook remains confident that things are looking up for the slates.
The CEO also confirmed that the Apple TV—20 million of which have now been sold—is no longer a hobby; content purchases through the set-top box surpassed $1 billion last year.
The move for Ahrendts to start comes a day after International Women in ICT Day - but do we really need such a day of celebration?