EE has released some very positive numbers and predictions in terms of its customer base, even if the news on the turnover front isn't so great.
The network operator gained no less than 900,000 4G customers in the first quarter of this year.
Indeed, according to the Belfast Telegraph, a total of 2.9 million customers have now signed up to EE since the network launched its 4G service back in October 2012 – with a big head start on all the other UK operators, a lead which it has built on successfully. EE expects big growth this year, and is predicting that it will be able to double up that 2.9 million number by the end of 2014.
EE is continuing to spread its 4G coverage across the UK, and has just announced that Rhyl has become the 200th town to get the benefit of superfast mobile surfing speeds, with a further 13 towns getting coverage last week.
The company is also trying to boost numbers by making its 4G LTE plans (and 4G phones) more affordable. Last month EE introduced the Kestrel phone at £100 on PAYG, and 4GEE contracts from £14 per month.
The blip in EE's financials was its Q1 turnover dropping 3.6 per cent year-on-year to £1.55 billion, a decrease due to stricter regulations on roaming charges and inter-network fees for calls being enforced. However, the network's average mobile revenue per user was up 2.2 per cent on the same quarter last year.