Acer founder Stan Shih will give up the headship of the firm for the second time in a decade in a reshuffle that it hopes positions it to challenge for third place in the global computing market.
Reuters reports that the 69-year-old will leave on 18 June and the board of directors are planning to meet this Thursday to elect new members of the board that include a replacement for Shih.
The company founder only returned to the fold late last year following a catastrophic set of results released in November 2013 that showed a Q3 loss of £260 million and has kick-started a number of reforms in the way the company has worked since then.
Shih first departed the firm back in 2004 when the Taiwanese company, which was known as Mutitech when founded, was enjoying a far better time of things in the pre-tablet marketplace.
Acer is one of a clutch of companies to be struggling in the midst of a global downturn in PC shipments, the company’s bread and butter. Despite it being Acer’s main port of call, figures released by IDC last month showed that it slipped to fourth place in the global PC market as it was overtaken by Asus due to the former’s success in the Chinese market.
News of Shih’s departure was preceded last week by comments that Acer is plotting a different path in the PC market that is influenced by products that will follow a similar brief to Apple laptops. Product marketing chief John Miedema stated that it would be focusing on providing a user experience similar to Apple on its future products that will be a “bit less techy” than present.
Shih, meanwhile, will be tasked with taking control of Acer’s new cloud computing business and whilst they say never go back, will he return for another bite at the cherry if things continue to go disastrously for the PC manufacturer?