This morning, we reported on Apple being in the late stages of talks to buy Beats Electronics for around $3.2 billion (£1.9 billion), with the deal set to go through as early as next week.
And it would appear that Dr Dre himself, the rapper, producer and co-founder of Beats, has confirmed the deal is indeed, well, the real deal, in a video which also features rapper Tyrese Gibson (and some, shall we say, quite colourful language – here's the link to the clip on YouTube, courtesy of the Telegraph, but don't watch it if you don't appreciate swear words of the strong variety).
In the video, they mention Dre joining the "billionaire boys club" along with how the "Forbes list just changed" and needs updating since it came out two weeks ago. The fact that Dre is the "the first billionaire in hip-hop" is also mentioned.
Dr Dre is currently the second wealthiest rapper on the Forbes list with a fortune of $550 million (£325 million), behind Puff Daddy, but if this Beats deal goes through with Cupertino, that's obviously all about to change.
Apparently Gibson also sent out tweets on the subject of the acquisition, including one in which he said he was in the studio with Dr Dre on "the night his deal [with Apple] went public".
All those tweets have since been deleted, though – and Gibson, who also originally posted the aforementioned video on his Instagram account, has yanked that down, too.
The Financial Times doesn't seem to think the acquisition is a done deal just yet, as we noted this morning – while the FT said it could go through next week, the paper also mentioned that there are still sticking points in the negotiations which could see it all go to pot.
If Apple does buy Beats for $3.2 billion (£1.9 billion), it will be a hefty premium for the company, which was only valued at just over $1 billion (£600 million) when it came to a round of funding last autumn.
Apple will benefit from picking up Beats' new streaming music service, and of course hardware expertise to potentially boost (or replace) its earpods – but perhaps the real aim of the game is to pick up some street cred for Apple products. The rumoured price seems like a very excessive one, though, and it has had many an analyst scratching their noggin today.