Apple has secured the brains behind Nokia's (or rather, now Microsoft's) Lumia phone cameras to come and work on the Cupertino campus.
At the end of last week, Ari Partinen, who was the Lumia Photography Lead at Nokia, announced on Twitter that he was leaving to work for Apple.
He tweeted: "Today will be my last day working for the amazing #Lumia family. In June I will start a new chapter in Cupertino, California. Much love!"
And for any doubters who somehow thought he might have been going to another Cupertino-based company, he clarified: "And it is the company you are thinking assuming you are thinking Apple."
According to his LinkedIn profile, Partinen has worked for Nokia since 2007, where he was swiftly promoted to become a Senior Design Engineer, and then took over as head of Lumia photography in July 2013.
One of the major strengths of the Lumia range is its photography, and that's one of the big selling points which Microsoft has tried to use to push Windows Phone. Lumia cameras have been widely praised, so this is doubtless a blow for Redmond – and it should lead to improvements in the iPhone camera for 2015 (Partinen will be joining too late to have any real impact on the iPhone 6's snapper – given that Cupertino's smartphone is reportedly going to be unleashed in August).