How low can you go? As we gear up for the launch of Motorola's affordable Moto E smartphone, a scaled back version of the Moto G, that's the question dominating online chatter.
The low-budget Moto G was one of the biggest smartphone success stories of 2013, garnering a solid 4.5 stars from our own Sandra Vogel and an ITProPortal Best Buy award to boot. The Moto E is the follow-up handset, with the grapevine whispering that it's going to carry forward many of the features from Motorola's previous iteration.
We'll be live in London at the official launch event to bring you minute-by-minute coverage of the release as it rocks the capital. With the moniker of "Made to last. Priced for All," this is clearly an affordable smartphone with lofty ambitions – critically, it's the first handset Motorola has made in the wake of its split from Google.
A series of leaks and gossip is shaking up the rumour mill, pinning the Moto E at around £150 when it launches.
They also suggest that it will pack a 4.3in screen with a 1,280 x 780 pixel resolution plus a Qualcomm Snapdragon dual core processor clocked in at 1.2GHz. They're solid enough specs, but time will tell whether they're accurate.
Be sure to check in at 9am when the curtain will be well and truly lifted on the latest smartphone from Motorola, ruler of the affordable market.
- 13 May
For the full low-down check out our hands-on review of the Moto E - is it mutton dressed as lamb or lamb dressed as mutton?
Particular big plus points are garnered for its surprisingly fashionable chassis and solid 1,980mAh battery that promises all-day longevity.
All in all, we're pretty impressed by the Moto E. In a market dominated by smartphones whose hefty price tags require the flogging of at least one kidney to own, it's a refreshing and well-designed device that won't break the bank.
Still, that just means it doubles as a handy self-defence bludgeoning implement. An excellent safety feature.
We're writing up the hands on as you read this - first impressions are that for an £89 smartphone, Motorola has put a lot of thought into making it look elegant with a monochrome finish. Still, it's pretty hefty at a chunky 142g.
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If you're tweeting about the Moto E, use the hashtag #MotoE and let us know what you think @ITProPortal
There's a good chance the new 4G release of the Moto G could still steal the show, though - what do you think?
Stay tuned for our hands-on review - but until then, check out our full breakdown article of what the new Moto E release means for Motorola and the market as a whole.
The phone will be available in 40+ countries worldwide rolling out over the next few weeks, on a large range of networks and retailers. In the UK, those will include EE, O2, Phones 4u, Tesco Mobile and Vodafone.
Customisation options, something Motorola is fond of, will also be offered in the form of Motorola Shells – separately sold interchangeable rear covers which will be different colours. There will be over 20 different colour and design combinations, apparently, though exactly which are available will depend on the territory in question.
Time now for a hands on - we're going to sharpen up our elbows and run downstairs to see in the flesh just how good this affordable smartphone really is. Stay tuned for more updates!
There's a collective gasp of approval as Bi says you get all this for just £89 - that's an utter bargain!
So how much will this cost?
The Moto E will also have a 4.3in sharp display, a dual-core snapdragon processor with 1GB of RAM and the latest OS, Android KitKat.
Bi has even more, however, up her tailored sleeves. Motorola is also officially announcing "Motorola Alert" a way to keep in contact with your family and friends by keeping track of their locations via GPS. Meddling parents everywhere rejoice!
According to Bi, the Moto E actually performs better than phones in higher price brackets. For instance, it's 1.7s faster to launch its camera than the Samsung Galaxy S4.
The Moto E will run Android 4.4 KitKat, and Bi guarantees that each customer will be guaranteed a free, quick update to the next version of Android when it's finally launched.
Motorola's also introducing "shells" for Moto E which come in "nine gorgeous colours," making the Moto E "stand out in a market dominated by black devices."
Let's take a look at the specs - the Moto E is going to pack a 1980mAh battery - that's pretty impressive for such a budget handset.
Looks like Motorola's going tough and affordable!
But today isn't Moto G's day, it's the Moto E's celebration. Xathay Bi is Motorola's Director of product marketing and is here to introduce what we've all been waiting for – the Moto E.
Looks like we're going to see the Motorola Moto G 4G released at £149 unlocked! Is this news going to eclipse the new Moto E?
Phew - after two taxis, a broken Google Maps app, a train and three people accosted for directions, we are FINALLY here for the official launch of the Moto E smartphone.
Things are about to hot up here in London, so stay tuned for our minute-by-minute updates on the much-anticipated Moto E launch.
- 12 May
We'll see you back here tomorrow at 9am where we'll have a front row seat as the action unfolds. Tune in for more photos, updates and hands-on opinions as they happen.
Well according to the latest rumours from a retailer in Brazil, the specs are going to be pretty solid.
Rumour has it you'll be able to snaffle one for a palatable £150 - but just how much bang are you going to get for your buck?
In an age where some smartphones fly off shelves for £4,000, the Moto E is set to become the saviour of all those tech enthusiasts whose pennies are well and truly pinched,
Ladies and gentleman, Motorola fanboys and fangirls, welcome to the Moto E launch liveblog bringing you all the latest announcements from London.