Sick of the same old workout playlists? The fitness folks at Adidas have teamed up with music streaming service Spotify to create a selection of personalised playlists for users as they complete their run or daily constitutional.
By entering their location, distance ran, musical preferences and work out intensity (a choice of easy, moderate or "push it"), users will be given a selection of playlists by Spotify especially tailored to their fitness profile.
Whilst the playlists themselves are pre-made, they will be updated every month meaning that users should have access to an ever-changing rotation of fresh tracks for whenever they work out.
Of course, there's a reason that Adidas is getting involved with the popular music service. The "Boost Your Run" playlist service – as it is dubbed – is intended to be used alongside Adidas' brand new set of running shoes that are imbued with "boost" cushioning technology.
Adidas claims that the boost midsole on its shoes provides the wearer with an unprecedented level of energy return, allowing you to run farther for longer. Of course, no angry official's going to swoop down on you and yank your headphones out your ears if you dare to make use of the playlists wearing a different brand of shoe.
Still, this is the first time that Spotify has provided personalised playlists for runners from its library of over 20 million songs. With rumours spreading that the company is gearing itself up for an IPO, it's also clear that Spotify has big plans for the future.
"Partnering with Adidas is the perfect way to strengthen our relationship with the rapidly-growing fleet of runners around the world," said Chris Maples, VP of Europe for Spotify.
"The energy Adidas provides with Boost, combined with the energy runners get from our endless supply of music, delivers a unique running experience from headphones to toe."