If you're the proud owner of a Galaxy S5 handset, Samsung's co-CEO and head of mobile is here to tell you that you're part of a not-so-exclusive 11 million-strong club.
According to JK Shin, in just over a month sales of Samsung's newest flagship smartphone have crossed the 11 million mark. Interestingly, its predecessor the Samsung S4 sold around 10 million units in the same period – clearly the Korean company is gaining ground in the competitive smartphone market.
Read more: Samsung Galaxy S5 review
"It's been a month since we began selling the S5, and out of the gate, sales are much stronger than the Galaxy S4," Shin told the WSJ. But why are people so much more excited for the S5 than its older S4 brother? Shin points to Samsung itself and the well-oiled machine that was the S5's launch as explanation. He says that by releasing the device simultaneously in over 125 countries whilst sealing deals with major carriers from the off, the S5 was well-placed to go global.
The truly curious thing about the sales figures is that the handset has been flying off the shelves in spite of mixed reviews following its April launch. Samsung was widely criticised for refusing to update the design of the S5, keeping the same old plastic body and bloating the device with Samsung services.
Indeed, while Samsung seems to be chomping down on even bigger bites of the smartphone market share, its rivals are still piling on the pressure – particularly in developing markets where low to mid-range handsets dominate.
Breaking down some other figures, it's emerged that Samsung shipped 89 million smartphones around the world in the first three months compared to 69.4 million in the same period a year earlier. At first glance this seems pretty impressive, but they also pin Samsung's global market share at 31.2 per cent. This is a slip from the 32.4 per cent it held on to the year before.
Which did you prefer, the S4 or the S5? Let us know in our poll or the comment section below.