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Personal and entry level storage market declined 6.9% in Q1 - but there's a silver lining

In the first quarter of 2014 the worldwide market for personal and entry-level storage declined by 6.9 per cent, according to IDC's storage tracker.

It's not all bad news though, the entry-level segment which targets mainly home office and small business users experienced 14 per cent growth compared to the same quarter last year.

Liz Conner, Research Manager Storage Systems at IDC says, "The personal and entry-level storage market finished the first quarter of 2014 with 18.9 million units shipped. While shipments declined compared to the first quarter of 2013, this decrease is not an indication of market weakness but rather an unfavourable comparison with the unusually high shipments seen in 2013 in the aftermath of the HDD shortage and subsequent recovery".

She puts the growth in entry-level devices down to, "Increased vendor offerings, continued inclusion of enterprise level storage features, improved customer understanding/marketing, and average selling prices that more closely align with personal storage than enterprise storage all contributed to growth in this segment".

Single bay storage devices remain the most popular choice with 97.2 per cent of units shipped in the first quarter. Two-bay units are in decline though and most of the growth in the entry-level sector has come from units with four bays or more.

Physically smaller drives continue to be more popular too with 3.5in drives losing ground to the more portable 2.5in format. When it comes to capacity 1TB devices captured 56.1 per cent market share in the 2.5in segment.

For the entry-level market, capacity ranges are more varied due to multiple bays and vendors' ability to partially populate devices. However, 4TB devices hold the most market share with 25.1 per cent of units shipped.

USB remains the most common interface across the PELS market though Ethernet is the preferred choice for entry level business use with a 93.8 per cent market share. Thunderbolt continues to gain ground with 25.1 per cent year-on-year shipment growth, though it starts from a small base.

More information about IDCs tracker research is available on the company's website.

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