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Google dreams of ads on fridges, thermostats and in cars

Seeing an advert on a thermostat or fridge will become a reality after Google notified the US Securities and Exchange Commission [SEC] that it plans to implement ads on various smart devices.

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The Wall Street Journal carries a December letter to the SEC, which was only released earlier this week, that explains Google plans to serve ads and other content on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”

“Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future,” Google added in the same filing.

Google made the admission to try and explain why it should have to disclose the revenue it gains from mobile devices despite the fact the SEC has explicitly asked for it and the likes of Facebook and Twitter routinely provide details. It has argued that it makes no sense to provide mobile revenue details as what mobile actually stands for will “continue to evolve” as more “smart” devices hit the market.

The web giant has already started to make significant inroads into the smart devices market with the finest example the $3.2 billion [£1.9 billion] acquisition of Nest Labs in January, a startup that has designed smart thermostats and smoke detectors.

It is on the verge of releasing its Google Glass wearable headset to the consumer market in the US with ads and other content also set to be included on the headset.

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Google has also signed a major alliance with a number of different car companies that will see the acceleration of in-car innovation and partners include Audi, GM, Honda and Hyundai.