Whatever is coming from Cupertino later this year, it's going to dazzle – at least according to Eddy Cue, Apple's senior VP of Internet Software and Services.
According to the Verge, Cue was talking at the Code Conference, where he appeared with Jimmy Iovine (following Apple's purchase of Beats, Iovine will become an exec), and he said: "Later this year, we've got the best product pipeline that I've seen in my 25 years at Apple."
That's quite some boast. 25 years covers two-thirds of Apple's history – the company has been going for 38 years – so we can set our expectations high. In March, CEO Tim Cook made similar noises about heavy investment in new products, and new gadgets on the way.
The fact is, though, that Apple needs to dazzle; it needs to pull something fresh out of the hat this year, lest the hat be labelled as old once and for all.
As for the innovations potentially on the cards? Tim Cook has previously hinted that Apple TV could be pushed further, and become more than just a "hobby". A 5.5in iPhone phablet is also expected to follow the launch of the (reportedly 4.7in) iPhone 6, which is a major move for Apple in terms of its smartphone – and a supersized iPad has also been rumoured, weighing in at 12in or 13in.
While these are relatively major shifts for Apple's core products, the company still needs something with a spark – such as the iWatch? While there are strong rumours around that device still, it doesn't seem like it's something that will happen this year.
And of course there's the whole Beats deal which was inked this week, and the question of what will happen with the hardware and Beats streaming service on that front (though certainly in terms of musical hardware, that's probably looking towards 2015).
For now, we'll have to keep our eyes on WWDC which kicks off at the start of next week, with a big announcement due concerning Apple and the smart home.