In a market dominated by vendors churning out carbon copies of their rival's smartphones, Sony Xperia phones have consistently set themselves apart from other brands.
Their individuality and unique aesthetics have charmed the market since the first one was launched in 2008, and in August this year the latest addition to the Xperia family is expected to be revealed to the world: The Sony Xperia Z3.
Really, it's not been that long since the Sony Xperia Z2 muscled onto the scene. Widely praised as "the world's best camera in a waterproof smartpone," the Z2 was announced at a packed Mobile World Conference press conference in Barcelona. It means the new Z3 would be launching less than six months after the Z2 and exactly 12 months after the Z1. And just to keep your clear, the Z1 had its cloak-pull just months after the original Z emerged.
So how will this youngest brother, the Z3, improve on its Sony Siblings?
Find out the answer to this and more by sticking with us here for all of the latest news, gossip, whispers and leaks as they happen.
In the meantime, if you want to know how the current Sony Xperia Z2 stacks up against the competition, check out the following spec comparisons:
- Sony Xperia Z2 vs HTC One M8: Full spec breakdown
- Sony Xperia Z2 vs LG G3: Full spec comparison
- Huawei Ascend P7 vs Sony Xperia Z2: Full spec comparison
- 08 September
That's it for now folks! Thanks for tuning in!
Check out our full hands-on review here.
So the launch has been and gone, and the Sony Xperia Z3 was indeed revealed to much fanfare.
- 03 September
We're in Berlin, gearing up to bring you all the coverage of Sony's mysterious conference later today - everything will kick off at 15:00 BST, so be sure to tune in to our full liveblog of the event then.
We have our fingers and toes crossed for the launch of the Sony Xperia Z3 at Sony's IFA 2014 event today.
- 02 September
For the full story of what we're expecting from the Z3 and all the gadgets due to launch at this year's show, check out our round-up here.
The moment of truth is drawing ever closer! We're about to board a plane to Berlin, where word on the web is that the Sony Xperia Z3 will be unveiled tomorrow afternoon.
- 01 September
So if you do happen to drop your smartphone in the pool while sunbathing in Fiji, don't panic.
A report from Geeky Gadgets has suggested that the Sony Xperia Z3 will be waterproof in up to 2 meters of water.
- 29 August
Under the hood, GSM arena seems to think that the Sony Xperia Z3 will pack 16GB of memory with 3GB of RAM. It'll also have a 20.7-megapixel camera and a secondary front-facing 2.2-megapixel snapper.
Screen-wise, it'll be 5.2in and pack 1080 x 1920 pixels with a 424 ppi pixel density. That's decent, but pales in comparison to the 5.5in LG G3 with 1440 x 2560 pixels and a 534 ppi pixel density.
Looks like it will have a Nano-SIM and weigh 158g.
GSM arena has what seems to be a full list of specs for the Sony Xperia Z3.
- 27 August
It seems then that the Z3 ill have a non-removable battery, which will hopefully hold a 3,100mAh charge.
A second image bares the innards of what it claims is the upcoming Z3 for the world to see.
It's clearly a slim design though, and it's hard to see from the photo but it looks like the smartphone could have some seriously skinny bezels - which is always lovely.
The first shows the Sony Xperia Z3 handset in all its glory from a side angle, and we have to say it does indeed look very similar to the Z2.
More images allegedly showing the new flagship Sony phone have surfaced online.
- 18 August
Interesting fact - a few weeks ago we asked you "Is the Sony Xperia Z3 launching too early?" A resounding 100% of you said "yes." Ouch.
- 11 August
- 07 August
Just read a report from Christian today that the Z3 will sport a 50-megapixel camera with a 3GHz chipset. We're not sure where exactly it's getting its information from, but if it's anything other than a burning bush we'd take this rumour with a pinch of salt.
- 06 August
To us though, this looks more like an Xperia Z3 Compact handset than the full-sized Xperia Z3.
You can see on the back that the camera still sports a G Lens logo and a single LED flash but the label next to it reads XX.X MP. Fingers crossed Sony will use its big 20.7MP sensor once again.
From the photos, we can see the Sony Xperia Z3 features the same external features as the current Z2 model – a flap to cover the microSIM and microSD card slots, another flap over the microUSB port, pogo pins for charging and stereo speakers on the front.
A series of images have leaked that, confusingly, could be either the Sony Xperia Z3 or its pint-sized sibling, the Xperia Z3 compact.
- 29 July
Christian Today is claiming that the Xperia Z3 will be fully metal with a PVD coating to make the smartphone thinner, sturdier and more resilient than the Xperia Z2 or Z1.
- 23 July
Xperia Blog has leaked a screenshot supposedly snapped on an Xperia Z3 and it has a 1080p resolution, again pointing to a full-but-not-quad HD screen.
- 18 July
ITProPortal is heading to IFA this September where, we've just been told, many people think the Sony Xperia Z3 will be revealed. We'll be sure to keep you updated from the show floor.
- 07 July
Read the full story here.
Could this be the launch of the new Sony Xperia Z3?
This could be it folks - rumours are circling that the Xperia Z2a launch event planned for tomorrow is being hijacked by the firm to release the a new smartphone that focuses on taking selfies in the dark.
- 01 July
- 20 June
The model number was spotted on the Indonesian Postel regulatory website, and suggests that a launch is imminent.
Heads up! A device with the model number D6653 has been spotted, and it could well be the new Sony Xperia Z3.
- 12 June
89 per cent of you think that the Sony Xperia Z2 is launching too soon. It seems a lot of people are concerned that build quality is going to suffer in this latest flagship smartphone.
- 09 June
Second, the Z2 tended to overheat when recording 4K. Now, it's no secret that we do tend to overwork our smartphones nowadays, and they can get a little toasty with the effort - but they shouldn't actually burn you. Hopefully the Z3 will have a cooler head.
First up, a number of customers complained that their Xperia Z2 had a gap on the front of the phone at the top right where the glass meets the aluminium frame. This has sparked concerns that the handset isn't actually waterproof, and is a design flaw that needs to be rectified for the next model.
The new flagship is going to have to fix a lot of problems reported by frustrated users of the Sony Xperia Z2.
So if we have no confirmed ideas yet of what we might be treated to at launch, what would we like to see?
Sony have been keeping pretty schtum on the Z3 launch so far. Information is pretty thin on the ground but the only thing most experts some to be agreeing on is that the brand new handset will have thinner bezels.
- 06 June
It also says that there won't be a significant increase in screen size, with the display resolution set at 1080p.
Wading in on the processor specs debate, Chinese website Mobile.it168 reckons that the Sony Xperia Z3 will pack a 2.5GHz krait 450 processor and 3GB of RAM.
- 04 June
So whispers of a new design are nice, but we're pretty disappointed at the possibility of a flagship without Snapdragon 805. Considering the Z2 already packs Snapdragon 801, Sony are going to have to consider an upgrade otherwise it'll be difficult to persuade customers to part with their cash for what could essentially be a slimmed down model of the Z2.
According to Sony fanboy and leakster DooMLoRD, will have "no S805 (sadface) But new design, slim bezels & 7 mm thin Also No Z Ultra successor."
- 03 June
The T3 is a mid-range 5.3in phone, but don't be put off by price. It still packs some serviceable specs and at the very least it looks lovely with a stainless steel chassis measuring just 7mm thick.
Forget the Sony Xperia Z3 for a second though, Sony has just pulled the packaging off its newest smartphone: the Xperia T3.
According to rumours leaking from China, the Sony Xperia Z3 will launch with a Snapdragon 805 processor. Considering the processor features the new Adreno 420 GPU (with up to 40 percent more graphics processing power than its predecessor) these Chinese whispers suggest that the Z3 could deliver uber-high quality imaging and video experiences.
- 02 June
Check out this concept design of the Z3 by Erica Yusim. We're a fan of the ultra thin bezels, but thinking it looks a little too simplistic to sit well with the ultra-stylish Xperia family. What do you think?
So what does that tell us? Sony knows that the £600 mark is pushing it for the new flagship smartphone, but it seems reluctant to drop any lower than £550 in the Xperia series at launch. So our guess: the Sony Xperia Z3 will launch in the UK at between £550-£580.
The original model, the Xperia Z, launched with an RRP of £549 and now sells for £277. Sony hoiked up the price with its successor, the Xperia Z1, setting an RRP of £599. That phone now sells for £363. It must have learned from that handset, though, as the latest in Sony's Z-series line-up, the Z2, went on sale with an RRP of £559. Right now, the Z2 costs around £538 SIM-free.
So how much will the Sony Xperia Z3 cost when it launches in the UK? No exact figures have been released, but looking back at what previous gen Xperia smartphones have cost can allow us to hazard an educated guess.
- 30 May
If you've got a moment, check out our hands-on review of it to see what we mean.
They're decent enough specs, but are blown out the water by the launch of LG's latest flagship, the LG G3. With a screen packing 2,560 x 1,440 pixels at 534ppi, the LG G3 has the most crystal clear display on the market.
Phone Arena also says the new smartphone will have a 1080P display, a Snapdragon 805 processor, 3GB of RAM and a 20.7-megapixel camera.
With such a short gap between release dates, has Sony really had enough time to innovate?
First things first, you're probably wondering when we can expect to see the Sony Xperia Z3 gracing our shelves. After all, it's not that long at all since its predecessor, the Z2 launched. Many are whispering that Sony's next flagship smartphone will launch at IFA in August in Berlin, largely so its new features can counter-attack the iPhone 6 threat.