Folks, forget KStew for a second. Yes, she's a beautiful, talented actress who doesn't care what anyone thinks, but within the four walls of the ITProPortal office it's a PStew story that's got us talking.
Whether you're into Shakespeare or Star Trek, you'll be pleased to hear that Patrick Stewart is starring in a Twitter documentary set to air at an ad industry gathering in Cannes this year.
Aaron Paul, of Breaking Bad fame, and NBC weather anchor Al Roker also star in the doc, which is yet to be completed.
The overarching message is that Twitter has brought the media world into real-time - something well known to us here at ITPP. "Essentially the message is that the creative process is becoming faster and more open," said Joel Lunefield, Twitter's VP of global brand strategy, to Mashable. "The culture has shifted to live."
The "techumentary" explores the use of Twitter by professionals to enhance their creativity. In the trailer we see the #Hashtagwars fought by marketers, always looking to capitalise on a trend and engage a consumer base that is now "equal" to the producer.
With clips airing at the Cannes Lions 2014 advertising festival, Twitter intends to capture audience members' reactions and then use them for a later cut of the film.
Twitter has also dabbled with music recently, eyeing up streaming services Soundcloud, Pandora and Spotify as potential acquisitions, as it looks to expand its product offering.