ESPNFC has come to the rescue of football lovers across London’s tube network through a service that will see 2014 World Cup scorelines shown for every game at the summer’s tournament.
The deal between Transport for London [TfL] and ESPNFC involves Dot Matrix Indicators [DMIs] and 400 Electronic Service Update Boards [ESUBs] that are present at various London Underground stations.
Travellers on the entirety of the Central line, Northern line, Bakerloo line and Jubilee line are among the 140 stations that will benefit from the score updates that begin with the opening game between Brazil and Croatia in Sao Paolo on Thursday 12 June.
“This is a great way to keep our passengers up to date on the football and we are really pleased to be teaming up with ESPNFC to deliver this. It also generates a bit of money to allow us to keep investing in further improvements to the tube network,” stated Mike Brown MVO, Managing Director of London Underground and Rail.
ESPNFC will also use the displays to deliver recap news and results from games the night before as well as providing the latest headlines from the South American country throughout the day.
TfL’s tie up with ESPNFC is part of a wider commercial strategy to generate money to channel into reinvestment in the London Underground network that is on track to generate some £3.5 billion over the coming years.
So far this strategy has seen “click and collect” services from several major retailers launched on the system as well as opportunities for pop-up shops to be opened on the London Underground network.