Samsung has just taken the wraps off its new flagship tablet, the Galaxy Tab S, which comes in two sizes: 10.5in and 8.4in (just a bit bigger than the full-size and mini iPad, funnily enough).
Samsung touted the Tab S as its thinnest and lightest tablet yet, but the real selling point of this device, as the invites had hinted at, was the display and its vibrant colours.
The screen is a 2,560 x 1,600 Super AMOLED affair which Samsung claims delivers more on the colour front than has previously been seen, with "90 per cent of Adobe RGB colour coverage", and a contrast ratio of 100,000:1 to provide deeper blacks and an image with more pop all-round.
Samsung has also introduced Adaptive Display technology to ensure that whatever the viewing conditions and application being used, the display adjusts gamma, colour temperature, sharpness and saturation to an optimal level. The firm also claims the slate will be very effective when used outside in sunlight.
We've seen the slate in the flesh – indeed, we'll have our hands-on article with the slate up for your delectation very shortly – and the good news is that all this talking up the vibrancy of the display isn't just marketing guff.
What about the other specs? The CPU is an Exynos 5 Octa (1.9GHz quad-core plus 1.3GHz quad-core) or Snapdragon 800 2.3GHz quad-core depending on the exact territory, and there's 3GB of RAM, an 8 megapixel camera with LED flash, along with a 2.1 megapixel front-facer. Android 4.4 and LTE will also be on board, as well as 802.11ac Wi-Fi, and there's a microSD slot for memory expansion. The Tab S has a fingerprint scanner, too.
Both tablets will be just 6.6mm thick, and lightweight with the 8.4in model weighing in at just 294 grams, and the 10.5in slate at 465 grams.
Expect the usual raft of Samsung software extras, too, including a multi-user mode, kids' mode, and ultra-power saving mode to help you get through the day without needing to plug into a power socket.
JK Shin, CEO and President of the IT & Mobile Division at Samsung, commented: "The tablet is becoming a popular personal viewing device for enjoying content, which makes the quality of the display a critical feature. With the launch of the Galaxy Tab S, Samsung is setting the industry bar higher for the entire mobile industry. It will provide consumers with a visual and entertainment experience that brings colours to life, beautifully packaged in a sleek and ultra-portable mobile device."
All in all, this looks like a very tempting offering – though the all-important price point is yet to be confirmed for the UK. Stay tuned for our hands-on shortly, where we'll be bringing you the full lowdown on the Tab S.