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Mayday! Kindle Fire HDX customers are getting plenty of use from the help button

The Kindle Fire HDX was one the pleasant surprises of 2013, with the new 7in and 8.9in versions bringing many changes to the hardware and interface. The software update was not backward compatible with the HD models, though Amazon continues to support that platform as well.

One of the most talked about features of the new tablets was the Mayday button, which can be easily accessed by pulling down the menu from the top of the screen, much like any Android device.

The company now claims that 75 per cent of HDX customers are getting help via the Mayday option. I personally tested it during the course of my review and got a very quick response from a customer service representative.

"Today, Amazon announced that the Mayday button is now the most popular way for Fire HDX customers to contact customer service, and the average response time is just 9.75 seconds" says Amazon.

Much has been made of this feature, and many called it a ploy, but I found it to work well and contacted a rep in no time, so I have no qualms recommending it.