On Sunday, I walked out of Microsoft Store San Diego holding my first Nokia since abandoning the brand in 2009. Before Nokia imploded, first unable to respond to Apple innovations and next by adopting Windows Phone as primary platform, I preferred the handsets - over the years, using the N95, N96, N79, N97, and N900.
I am the proud owner of the Lumia Icon, which marks my family's slow migration to US network Verizon from T-Mobile. AT&T would make more sense, since the iPhones my daughter and father-in-law use would work unlocked. If the Lumia 930 was available - the model which is basically an Icon, and is soon to be arriving in the UK, probably next month - I could go to the Blue rather than Red network from Pink (which becomes Yellow if purchased by Sprint). My initial reaction is surprisingly good, in terms of both the handset and Windows Phone 8.
In February, colleague Brian Fagioli offered a first-impressions review, which is good reference ahead of my look at the device.
Nokia's fall is a Hollywood screenplay. The global cellular market leader gave up its crown to Samsung, ending a 14-year reign, during the first quarter of 2012. But the road to ruin started in early 2007, when Apple unveiled iPhone. Nokia, which invented the smartphone in the mid-1990s, couldn't adapt to the finger-friendly design ethic Apple presented. Touchscreen and sensors humanised the cell phone.
Based on actual handset sales, not shipments, Nokia clung to second place during 2013, according to Gartner. But in the category that matters, smartphones, the brand long ago left the Top 5. Nokia is a has-been, giving up many of its core markets to Samsung.
The question now: With the Windows Phone platform switch complete, Microsoft's assumption of ownership, and industry-leading photography and videography tech, can Nokia rebound? Marketing matters, and Nokia doesn't match up to Apple or Samsung.
While competitors innovate and iPhone progress stalls, Apple responds not with a new device but the hugely appealing "You're more powerful than you think" ad campaign. Products don't sell themselves, and aspiration - your life will be better for buying this - is the best sales pitch. Nokia doesn't match Apple's marketing volume or quality. Great devices are garbage if no one knows about them. Hey, Microsoft, are you reading this?
I gave Nokia another chance because of some good marketing about Lumia Icon benefits, but I had to look for them. No advertisement wooed me. I went to Nokia's website and found out about what might meet my needs there.
Several factors influenced my selection, which came with some angst. My eyes are ailing and probably won't be remedied for several months. That's why my writing volume is so low. Next month I will compensate by beginning to produce audio and video content. Given my eyesight, I need to simplify that process and opted for a single device to do everything. One smartphone should be enough.
I considered HTC One M8, iPhone 5S, and Nexus 5 - all of which I have used. In fact, I will soon post an M8 and Nexus 5 photo shootout. These handsets offer, in varying degrees, superb photo and video-shooting capabilities. The M8 is a terrific low-light shooter and captures great audio shooting video. Better tools support the 5S, which produces more consistent photos than the M8 but is hampered by fixed-focus video. The N5 is well balanced all-around.
Strong third-party and vertical apps support the Apple and Google smartphones. For someone long living the Google lifestyle, iPhone 5S or Nexus 5 fits fine. Any Windows Phone is a stretch, as there are no native apps for Gmail, Google+, Google Search, or YouTube among other Big G services. Windows Phone is a wasteland.
In that regard, Microsoft and Nokia are well-suited. Two former world leaders are now third-world castaways, figuratively speaking. Developers support Android and iOS first, then sometimes Microsoft's platform. The app gap is wide and narrows slowly.
So I don't casually switch platforms. Change can be liberating but risky. I will step back from Plus and many other Google services if continuing with Windows Phone. Most of the other necessary apps - ranging from Facebook, Kindle, Twitter, to Vine - are all covered.
TrueType is right
I spent my first full day familiarising myself with the operating system and will start on multimedia features next. Windows Phone 8 shocks coming from Android or iOS, since the task-oriented interface is so different. Apple can't accuse Microsoft of copying anything.
The OS is finely crafted, in all the ways that matter most. Attention to design detail is phenomenal. I said "wow" when typing my first text message, for example, because the app is so pleasing. Typography is superb and gets punch from the Icon's 1080p screen that is 441 pixels per inch.
Microsoft doesn't get enough credit for typography. The company developed what later would be called TrueType for its ill-fated Pocket PC and Tablet PC eBook reader. Barnes and Noble used the tech for its eBook store opened in 2000 and closed three years later.
From the failed venture, TrueType remained. During the early millennium, Microsoft incorporated the typography tech into Windows - as an option, because it didn't support CRT monitors. But as LCD proliferated, spurred by laptop adoption, TrueType became Windows' typography default.
For someone with temporarily ailing eyes (hopefully) , Microsoft typography is a relief. Keeping the default settings, I can read much better on Lumia Icon than the other three smartphones.
Looking briefly at the hardware side of the phone, this handset is attractive, and available with white or black backplates. The Icon is hefty at 167 grams but feels good to hold, and the balance is excellent. Balance is a feature often overlooked by consumers and manufacturers - and it is vitally important for a device used to capture photos or videos. Nexus 5 also has great balance. M8 does not.
A dedicated camera button is a huge plus. The shooter is a 20-megapixel sensor with an f/2.4 Zeiss lens. There are four microphones for capturing audio, and in my brief testing they add much to video capture.
I have 11 more days to decide whether the Icon can live up to its namesake; retail return policy is 14 days in California. I chose the Nokia for promised photography and videography capabilities, which includes audio capture that this marketing video demonstrates. Whether or not the Lumia lives up to expectations, or just my needs, is uncertain - but it's promising out of the box.