Although cloud is widely recognised as a technology game changer, its potential for driving business innovation remains virtually untapped. Indeed, cloud has the power to fundamentally shift competitive landscapes by providing a new platform for creating and delivering business value. To take advantage of cloud's potential to transform internal operations, customer relationships and industry value chains, organisations need to determine how best to employ cloud-enabled business models that promote sustainable competitive advantage.
Cloud has already changed both business and everyday life – from consumers who perhaps unknowingly use it to access their favourite music to companies that purposely harness its powerful resources. While much activity and buzz relating to cloud involves its technological capabilities, the benefits of cloud adoption actually extend into the business realm. When utilized effectively, cloud capabilities offer numerous opportunities to drive business innovation.
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