Samsung's newest smartwatch, the Gear Live, was shown off at yesterday's Google I/O keynote, and the device went straight up for pre-orders on the Play store.
If you want a Gear Live, it'll cost you £169, with the only colour available being black. That's £10 more than the G Watch from LG, another Android Wear smartwatch which has also just seen pre-orders go live on Google Play.
At £159, the LG G Watch is shipping on 4 July in the UK, and Samsung's Gear live will follow hot on its heels with a ship date of 7 July (a week on Monday).
So what are the specs of the Gear Live? It's very much like the G Watch, given that it's also IP67 dust and water resistant, and comes with a similar sized 1.63in display boasting a slightly higher resolution at 320 x 320 (LG's effort has a 1.65in screen with a resolution of 280 x 280).
The Gear Live will be powered by the same CPU, a Snapdragon 400 at 1.2GHz, with 512MB of RAM and 4GB of storage (again, identical to the G Watch). Samsung's effort also has a heart rate monitor.
The biggest differentiator in terms of the hardware, then, is the screen, with the Gear Live having a sharper sAMOLED screen which Samsung claims is "bright, colourful and easily visible no matter where you are".
Whether that display will suck up more juice is the only worry, as the Gear Live has a 300mAh battery, and the G Watch a considerably chunkier 400mAh effort – so on paper Samsung is already behind before the power drawn from the screen is taken into account. We'll just have to see how both devices longevity fares when they're released and tested.
JK Shin, CEO and President of IT & Mobile Division, Samsung Electronics, commented: "Samsung has been a pioneer in the quickly-evolving wearable market, and the launch of Gear Live furthers our efforts to deliver a simple and intuitive wearable experience to consumers."
If you want to reserve your Gear Live now, then head to the Play store.