Consumers who have purchased the recently released Google Glass headset in the UK won't be able to take it with them to see the latest films, as UK cinemas look set to ban the device.
The headset, which was launched two years ago in the US, was finally made available in the UK this week and allows the user to read emails, record videos and access the Internet via a display over the right eye.
So far, market penetration has been low, with Google now offering the product for £1,000, but there have still been a number of privacy concerns. Cinemas are worried that they could be used to produce counterfeit movies, with 90 per cent of illegally copied films said to be recorded in cinemas.
Chief executive of the Cinema Exhibitors' Association, Phil Clapp, said, "Customers will be requested not to wear these into cinema auditoriums, whether the film is playing or not."
Although Google Glass' battery only enables 45 minutes of continuous filming, criminal are now able to combine multiple video sources in order to mass produce illegal copies. Other entertainment venues, such as theatres, are also considering their approach and hospitals have asked guests to remove them in order to protect patient privacy.
The cinema ban is just the latest in a series of concerns over the wearable technology. Google has even published an etiquette guide to prevent users becoming "glassholes."
The online guide offers a series of suggestions on how use the device respectfully, particular in areas sensitive to recording equipment.
It reads, "In places where cell phone cameras aren't allowed, the same rules will apply to Glass. If you're asked to turn your phone off, turn Glass off as well."