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Tesco cancels Hudl smartphone to concentrate on tablets

Remember the Hudl smartphone that Tesco was planning to bring out? What do you mean, no? Well, the supermarket was planning an Android phone follow-up to the successful Hudl tablet, but now it seems those plans have been dumped.

Rumours of the Hudl phone popped up in May (opens in new tab), following some sterling sales numbers for the budget Hudl tablet (a device which impressed our tablet reviewer (opens in new tab)). However, the planned smartphone wasn't a low-cost model, but rather it was said to be aiming for a tech spec to rival the likes of the Galaxy S5.

And that's perhaps part of the reason why Tesco had now decided to cancel the handset – that end of the market really is competitive.

According to the Drum (opens in new tab), ‎Group Multichannel Director at Tesco Robin Terrell said: "The technology sector is fast changing and constantly evolving and since then, the mobile market has become even more competitive. So in early July, I took the decision that we would put the phone on hold and concentrate on the Hudl 2 tablet."

Read more: Tesco Hudl total sales top 400,000 following festive period (opens in new tab)

So it's full steam ahead with the tablet follow-up – which certainly isn't surprising – but it seems that Tesco isn't tempted to switch tack to try a budget phone, rather than a high-end Android affair.

The Hudl 2 tablet should be out soon, and we will of course have a review for you as soon as it emerges.

Darran has over 25 years of experience in digital and magazine publishing as a writer and editor. He's also an author, having co-written a novel published by Little, Brown (Hachette UK). He currently writes news, features and buying guides for TechRadar, and occasionally other Future websites such as T3 or Creative Bloq and he's a copy editor for TechRadar Pro. Darrran has written for a large number of tech and gaming websites/magazines in the past, including Web User and ComputerActive. He has also worked at IDG Media, having been the Editor of PC Games Solutions and the Deputy Editor of PC Home.