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Apple Watch to be shown off in public at Fashion Week in Paris

We've all been following Fashion Week over in Paris keenly (ahem, haven't we?), but aside from the usual pap snaps of Kim Kardashian wearing a daring little number from someone-or-other, there will also be a tech gadget on show.

Namely the Apple Watch – what else – as Cupertino tries to carve out a reputation for the smartwatch prelaunch, and drum it into our thick skulls just how much of a desirable piece of wrist-wear the device is.

Yep, Engadget (opens in new tab) spotted that Colette (a fancy "concept" store which stocks clothes, art, and all sorts including tech bits and bobs) is showing off the 1.53in and 1.33in versions of the Apple Watch, although just for today, mind.

Related: Is Apple Watch late to the party? (opens in new tab)

The watch will go on display at 11:00, so if you happen to be over in Paris right now, you can pop down and take a look at the device in person. Looking's all you can do, though, as it will merely be on display, and not available for the public to paw (the press haven't even been allowed to use it yet).

We're still not keen on the Apple Watch ourselves. We were really expecting more of a slick and svelte fashion statement, and it's a little chunky to our eyes – plus the rumoured cost of the device is also a worry.

Read more: Gold Apple Watch Edition may be very expensive, possibly even five grand? (opens in new tab)

While the base model might be announced as starting at $349 (£215), prices will quickly rise from there and if some speculation is to be believed, the solid gold Edition version could run to five grand – and the stainless steel model could pitch up at a grand. That will indeed make them exclusive, though, which is perhaps the idea...

Darran has over 25 years of experience in digital and magazine publishing as a writer and editor. He's also an author, having co-written a novel published by Little, Brown (Hachette UK). He currently writes news, features and buying guides for TechRadar, and occasionally other Future websites such as T3 or Creative Bloq and he's a copy editor for TechRadar Pro. Darrran has written for a large number of tech and gaming websites/magazines in the past, including Web User and ComputerActive. He has also worked at IDG Media, having been the Editor of PC Games Solutions and the Deputy Editor of PC Home.