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Publisher Schibsted snaffles Twitter Analytics group lead Adam Kinney

Schibsted, the Oslo-based publisher, has been recruiting in order to bolster its data crunching efforts, and has landed Adam Kinney, previously a Twitter employee (and Google before that).

In fact, Kinney led the Analytics group (Advanced Analysis team) at Twitter, and will be Head of Data Science at Schibsted.

In a statement, Schibsted noted that Kinney led the development of data science models across a range of fields at Twitter, including user growth and retention, and social interaction, before eventually taking the lead of the Analytics group

Edoardo Jacucci, VP Strategy & Data Analytics at Schibsted Media Group, commented: “We are all very excited that Adam is joining Schibsted. There is a lot of potential in Schibsted that can be unlocked with more analytics and with the help of data science. Adam brings a wealth of experience in building and leading data science teams and engineers in delivering great insights and superior data-driven products.”

He added: “Moreover, his experience with Twitter adds a deep understanding of the tech-driven media world and its trends and opportunities.”

Kinney himself commented that he was “thrilled” to take the role, and “very excited to help Schibsted create innovative data-driven products and experiences”.

Darren Allan

Darran has over 25 years of experience in digital and magazine publishing as a writer and editor. He's also an author, having co-written a novel published by Little, Brown (Hachette UK). He currently writes news, features and buying guides for TechRadar, and occasionally other Future websites such as T3 or Creative Bloq and he's a copy editor for TechRadar Pro. Darrran has written for a large number of tech and gaming websites/magazines in the past, including Web User and ComputerActive. He has also worked at IDG Media, having been the Editor of PC Games Solutions and the Deputy Editor of PC Home.