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Solving the privacy versus marketing conundrum

This article was originally published on Technology.Info.
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Viewer Takeaways

  • How to meet compliance and marketing demands
  • New ways to think about secure data marketing
  • How Unilever protects customer data
  • How to put privacy at the heart of your business

With data privacy awareness at an all-time high, how can companies make personal data a business driver – an asset not a risk that will enhance the trust employees and consumers have in major brands? Is it possible to protect personal data, meet global legislative demands and use it to provide them with the brands and the products they want?

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