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- Delivering value with Big Data
- How to approach Big Data without selling the family silver
- Using Big Data in a complex environment
- Learnings so far
TUI Travel Plc is one of the worlds leading leisure travel groups. It is on a digital journey to drive a better customer experience enabled by data.
However with all new technologies there is a risk of a gold rush, where only the people who sell the picks and shovels make money. TUI Travel Plc is approaching Big Data in a staged manner utilising it as an Enterprise Data Hub. Taking a Crawl-Walk-Run approach they are integrating Big Data in a complex multi solution environment.
Covering a lean and mean approach using low cost technology, yet creating a Big Data and Analytics capability that is highly scalable, flexible and powerful; this talk covers the approach taken, findings, learnings and the value (gold) found so far.